Audience: B2B founders, CEOs, executives, and leadership teams evaluating marketing partners, as well as the broader professional audience.

Objective: Increase visibility and credibility by consistently demonstrating the agency's expertise, point of view, and understanding of the challenges founders face.

Approach: Sole copywriter executing across the full content and messaging ecosystem, including social media strategy and captions, articles, website copy, sales materials, podcast scripting and development, and founder personal-brand development.

Developed the agency’s podcast with the founders, from positioning and messaging to episode development and promotional content, while also creating founder-led content to humanize the agency and increase its visibility and credibility.

Worked cross-functionally with sales, client services, technology, operations, and fulfillment teams to brainstorm campaigns, develop content strategies, solve client messaging challenges, and turn expertise into usable marketing assets.

Participated in creative strategy for content shoots and developed innovative concepts for capturing and repurposing content across channels. By reviewing performance metrics and discussing results with the team, I helped identify what was resonating, adjust messaging and creative approaches, and inform future content decisions.

Result: The work increased visibility, including multiple high-performing and viral Reels, while creating a stronger, more cohesive content presence across channels. It also supported stronger internal collaboration by connecting creative, sales, client services, technology, and fulfillment around shared content strategies. The broader approach helped strengthen client relationships by bringing strategic thinking and creative problem-solving to client work, not simply delivering requested copy. Generated new, creative approaches to achieving client goals through innovative content, materials, and production.