In my role as a Senior Copywriter, I’m both a creative storyteller and marketing strategist. I have a proven record of shaping brand voices, driving engagement, and delivering measurable business growth across industries. Skilled in transforming complex ideas into compelling campaigns that resonate across digital platforms, I combine creativity with data-driven strategy to help brands stand out and scale their impact. Adept at leading cross-functional teams, mentoring creatives, and aligning copy with broader marketing objectives, I bring both vision and execution to every project.

Highlights from the last year:

• Developed social media strategy and content that achieved 523% follower growth, with over 40% of video content performing above industry benchmarks, contributing to an 8% lift in sales of key products.

• Created compelling ad campaigns, email copy, and brand messaging for a personal development brand, resulting in a 2x increase in weekly sales and 447k+ audience reach in one month.

• Directed strategic positioning, product messaging, and multi-channel campaigns for a B2B technology brand, accelerating growth with a 3X increase in pipeline leads and email campaigns that achieved a 29.45% click-through rate.

• Ideated, planned, scripted, and produced a podcast for a professional services client, boosting social media following by 3,000% on TikTok and 2,500% on Instagram, and landing an episode at a top 25% global podcast ranking.