Audience: Local Arizona consumers, families, food lovers, and community-oriented customers.

Objective: Build awareness and engagement around Topo while establishing a distinctive, playful brand voice and encouraging visits, product interest, and community connection.

My contribution: Developed social media captions, creative concepts, hooks, and campaign messaging for the brand, translating Topo's Americana roadside stand personality into conversational social content. I also helped develop content around menu launches, seasonal products, community events, and short-form video. I spearheaded a monthly Facebook giveaway initiative which boosted engagement on that platform 5x.  

Result: The social strategy contributed to 523% follower growth, with 40% of Reels classified as high-performing and an 8% increase in sales of a focused product.