Audience: Legal professionals, true crime enthusiasts, law enforcement, current events connoisseurs, and audiences interested in investigations, the news, and the people behind it all.

Objective: Turn a person's expertise and lived experience into compelling, human-centered content while preserving their voice and making their ideas accessible to a broad audience.

My contribution: Developed the podcast with the host, from ideas, research, and scripting to guest acquisition and on-set production. I shaped each episode's messaging through titles, descriptions, social media copy, video clip hooks, and promotional content. I translated long-form conversations and specialized expertise into concise, engaging content while maintaining the speaker's personality and voice.

Result: For Truth Be Found, the podcast and social strategy contributed to 3,000% TikTok follower growth, 2,500% Instagram follower growth, and an episode ranking in the top 25% globally.