Audience: Our agency’s sales team identified B2B target accounts where a highly personalized approach fit better than broad outbound marketing.

Objective: Create personalized outreach that cuts through traditional sales messaging, shows an understanding of each prospect's business and expertise, and opens the door to a conversation with our sales team. The strategy focused on making the prospect the central character rather than leading with agency services.

My contribution: I developed the messaging strategy, creative concepts, and written assets for account-based outreach campaigns. This included researching individual prospects, identifying their business story and potential communication gaps, developing campaign themes and personalized messaging, and creating unconventional outreach concepts designed to feel relevant and human rather than like a standard sales pitch.